Welcome to SimilarTech, your source to discover the technologies that power every website.
Today We're proud to announce the official launch of SimilarTech, a platform that brings valuable insights for businesses to understand and stay on top of the technologies behind every website.
The web’s landscape has never been more interesting as countless new web platforms, widgets and technologies come to the market every single day with the aim to improve web performance in every aspect – every online business relies on numerous third party platforms to build and scale their online operation.
Who is SimilarTech for?
Our mission is twofold:
Firstly, SimilarTech is a research resource for any business with a web presence to identify which are the most used technologies in a specific category (i.e. e-commerce platforms, marketing automation) and even discover those used by competing websites. Our free platform even lets you see the bigger trends within each technology category and compare technologies to understand the strength and weaknesses in terms of scale, growth and geo-location.
Secondly, we help companies that develop web-based technologies find leads of potential customers by discovering which sites use a specific technology (that could be complimentary or a competitor to their product). As tech platforms try to scale their businesses they often struggle to find new leads of clients – SimilarTech is designed to help finding potential leads of sites based on category, geography, web traffic and technology usage – making the profiling and lead generation automated to the extent that our service enables customers to receive an email alert every time a competing technology is used for the first time on a site! Furthermore, we’re helping sales and business development teams by identifying the best individual leads within those companies to reach out… In other words, the legwork days are over!
How do we do it?
We’ve been operating in beta mode for the past 18 months to build our database so it’s ample enough to cover the most widely used technologies on the web. Our database currently includes over 2,000 technologies and analyze over 100 million web pages every day.
In addition, we use SimilarWeb insights to help us with traffic insights, web category, and geo-location of the sites using specific technology, helping our users to slice and dice data and create filters to help them develop reports of relevant leads within minutes.
How does it work?
The basic is really simple and intuitive, and we want people to have the ability to gather insights with a free platform that is already a ‘go-to’ resource for many tech companies that want to stay on top of trends in technology adoption and grasp a better understanding of which technologies are used by whom. Our premium packages enable users to dig deeper into data, getting full lists of leads and customize their subscription or report to receive the leads or insights about a specific technology, industry or market.
Here is a quick top-level rundown of the main features of SimilarTech:
1. Enter a website and see a full list of the technologies they’re using
Simply search in the top menu for any website and we’ll show you which technologies are used by them.
2. Choose a technology and find out who is using it
When you enter the name of a web-based technology (i.e. Magento, Outbrain) you’ll be able to see how many websites are currently using it. With a single click you’ll get an overview of:
- How many websites currently use the selected technology
- Similar technologies to the one you’ve chosen
- Most popular web categories using that technology
- List of the main sites using the technology
- Map showing geographic distribution
3. Create a report to get the full list of leads that are relevant to your business
Select a technology and choose the filters that are relevant to you to receive a clean spreadsheet with the data that matters to you. The filtering options include country, web traffic, category as well as well as advanced targeting option which will also let you include or exclude from your report domains that use adjacent technologies.
4. Compare market usage and penetration with a single click
After selecting a technology, we give you the ability to choose a competing technology to get a clear picture of how their use compares across the web, highlighting the strengths and weaknesses of each. This will help you understand which one dominates by usage, geographic location and more.
5. Find out which are the dominant technologies in a specific vertical From our TECHNOLOGIES section in the top menu you'll be able to see the technologies we’re currently measuring grouped by category. Select a category to see the market share of the biggest players on the web.
We are developing many new features but at the same time we’re constantly growing our database of technologies tracked to be able to provide the most comprehensive insights on web-based technologies. If there's a specific technology that you’d like us to start tracking in the future, get in touch! We always try to prioritize our efforts based on the feedback we receive from our users.
We hope you enjoy SimilarTech! Please contact us or leave a comment is you have any questions. Our team will be delighted to schedule a demo and hear what you think.