SimilarTech Blog

The official blog of SimilarTech, the prospecting and lead generation platform based on business intelligence data and websites' technology stack profiling.

How leveraging data can boost your outbound sales

In the B2B world, data is more important now than ever before. Companies are increasingly collecting and storing more of it each day, and for good...

Smarketing done right: how to align your sales and marketing goals

Aligning your sales and marketing stars is a hot topic on the Internet, and for good reason. There’s even a special name for it - smarketing...

Creating the sales presentation of your dreams: all you need to know

Sales presentations can be the tipping point that determines if your potential customer will make a purchase from you or your competition. But...

How to enrich your CRM with actionable sales data

Data is powering a new era for sales (and marketing too) so much so, that the lack of proper sales data seriously undermines a company’s sales...

Comparing sales prospecting technologies

Today, sales is all about cutting-edge technology. Salespeople require more information now than ever before in order to keep up with evolving...

How to leverage data to crush sales prospecting

The path to sales prospecting is dark and lonely, but the end goal is clear - create and convert interest into a meeting. It’s what salespeople...

Why data, not intuition, should be driving your sales team goals

The age of intuition in sales is (almost) gone. Knowing when to “trust your gut” that sales managers often took for granted is a remnant of the...

What An Optimal Sales Performance Report Should Include

Confusing and overly complex reports are a sore (but essential) sight for people in sales. The long-term health of your sales pipeline, the number...

5 must-have attributes for sales management leaders

The inevitable change in buyer behavior due to an increased level of technical acuity and digital engagement has bred a new type of sales...

5 steps to sell your solution to a new vertical

Branching out to new verticals is particularly tricky for small and medium businesses. With limited resources, you risk shifting focus away from...

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