5 ways data can boost your marketing strategy
"Data is a force to be reckoned with that marketers can channel to make headway in their marketing strategy." »
Market segmentation - what you need to know
"Get a competitive advantage by thoroughly understanding the needs of a particular customer group." »
Smarketing done right: how to align your sales and marketing goals
"Smarketing is both a strategy and a way of doing things." »
Customer profiling: Knowing your clients' needs before they do
"The difference between a good and a great leader is the ability to think outside the box." »
How to Leverage Data to Better Prospect Your Clients
"Tech stacks reveal a clear view of where you stand in the competitive landscape, how your technology fits in the big picture, as well as give you a sense of how to break out by understanding what current market focus." »
How to Build A Winning Prospect List
"Targeting and then narrowing down the prospects according to your offering is the key to a winning prospect list." »
When support for Magento1 ends, will you be ready?
Magento1, the eCommerce software and platform whose clients include media giants like NYTimes.com and TimeOut.com as well as eCommerce players like Zulily.com, is »
Are content recommendation engines doomed?
According to a recent article by the New York Times, publishers are re-thinking ‘around the web ads’ because they can lead to questionable websites, often run »
Can today's CMOs keep up with all the new marketing tools and platforms?
In 2011, Scott Brinker of ChiefMartec decided to create an infographic to help marketers understand the marketing technology landscape. Within it, there were 150 tools »