SimilarTech Blog

The official blog of SimilarTech, the prospecting and lead generation platform based on business intelligence data and websites' technology stack profiling.

5 ways data can boost your marketing strategy

Ever since big data really took off, savvy B2B marketers took notice and became leaders in data-driven marketing, improving every aspect from how...

Market segmentation - what you need to know

Market segmentation is your first and foremost step that unlocks the door to satisfying customer needs in a profitable manner. It’s a critical...

Smarketing done right: how to align your sales and marketing goals

Aligning your sales and marketing stars is a hot topic on the Internet, and for good reason. There’s even a special name for it - smarketing...

Customer profiling: Knowing your clients' needs before they do

Having a thorough understanding of your customers couldn’t be a more obvious piece of critical information on the path to success. Businesses...

How to Leverage Data to Better Prospect Your Clients

Hunting for prospects and chasing down new leads gets a whole new meaning in the competitive landscape of B2B sales. With the world being more...

How to Build A Winning Prospect List

So you’ve come up with a neat introduction email and an engaging cold-call pitch, but there’s one problem: whom do you contact and how? The entire...

When support for Magento1 ends, will you be ready?

Magento1, the eCommerce software and platform whose clients include media giants like NYTimes.com and TimeOut.com as well as eCommerce players...

Are content recommendation engines doomed?

According to a recent article by the New York Times, publishers are re-thinking ‘around the web ads’ because they can lead to questionable...

Can today's CMOs keep up with all the new marketing tools and platforms?

In 2011, Scott Brinker of ChiefMartec decided to create an infographic to help marketers understand the marketing technology landscape. Within it,...

Page 1 of 1