"All it takes to move the needle from good to great on a company's meter is the right tool."
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How to Improve Your Sales by Making Your CRM Smarter

As the old adage says “work hard, play hard”, SaaS companies have a broad field of competition to maneuver through. Making a sale often seems like a Sisyphean task, knocking on prospect doors only to get turned down, rinse and repeat. Your CRM can only do so much, and you feel stuck working harder and harder. We’ve shown you how to shorten your startup's sales cycle with actionable data, now it’s time to show you how your sales can spike by improving the data in your CRM.

The question at hand is: what do you need to take your business to the next level of sales performance? While there are multiple answers to that question, we can offer you one: SimilarTech’s Sales Insight Platform (SIP). Sit back and enjoy, you’re in for a smooth ride.

First things first, a quick introduction is in order. Our SIP, as the name so shrewdly suggests, is a business intelligence tool that provides crucial insights into various technologies for growing a business. We crawl over 317+ million websites for embedded technologies to offer actionable analytical takes on markets and trends, as well as help generate and qualify leads and prospects.

With that sorted out, let’s get to the brass tacks.

Tech stack insights

Our first stop is the Technologies page. There are 35+ different categories we are actively uncovering, further divided into subcategories, depending on the vertical. What’s the big deal here, you wonder? You can search across the entire business spectrum and unearth all the companies that might have an interest or need in your technology, as well as the number of their current clients. This provides you with a better understanding of your competitive landscape as you can scope out the players in your vertical and discover their market share, as well as go deeper into data and filter only what’s relevant. For instance, an overview of the CMS vertical for the entire Internet looks like this:


CMSIf you want to focus on a specific tech (we’ll use Joomla as an example), you get a complete overview of its market share and web usage stats that include information on top verticals where it’s being used, top related technologies, top 10 clients, as well as geographical breakdown of the client list.

This is where things get interesting as now you have the option to:

  1. compare the technology with another one or
  2. create a detailed report on it, using numerous targeting options (geographical targeting, filtering by industry, web traffic, various technology combinations, etc.) to find data most pertinent to the cause.

Detailed reporting

Reports are the gold nuggets you are digging for as they uncover tons of useful insights. It looks like this:

Detailed reportingVoila! You’re now a better expert than you were a few minutes before. Here you have an unfiltered report (which can also be super specific through a number of targeting options) on Joomla - the types of businesses that use it, monthly visits and geographical breakdown, and one particularly interesting part - the correlated technologies. You can also This shows overlapping technologies that can help you broaden the scope of your research to new verticals, technologies, and geographies and find new prospects and leads. What follows is a list of sites with details on the technologies they are using, website and company information, and contact information for relevant decision-makers to aid you with prospecting.

The magic doesn’t stop there. Each company has a tech adoption record, showing historical data regarding when they started using the technology, as well as what they tried before. Next on the menu are real-time alerts that will notify you when important events happen. SimilarTech alerts work two-fold: you can set them to notify you when websites start or stop using certain technologies or when a specific technology get added or removed. This data will not only help you prevent customer churn, it will also lead you to prospects that went under your radar. With personalized data gathered from tech adoption history, you’ll be able to effectively reach out a prospect and present your technology can help them perform better.

It’s time to see how we can hook this up with that CRM of yours.

CRM integration

CRM integrations can do wonders for a sales team by providing focus on the relevant data at the right time. We offer an integration with SalesForce, the industry standard for customer relationship management. You can extract your prospects and leads to your SalesForce account and sync data from our SIP. The information includes basics like company name and address, along with advanced data such as employee and revenue range, as well as all the tech stack that the lead in question uses. This way, you can effectively segment and qualify all your leads based on the technologies they use. Our integration allows a lot of different filters The data can be automatically imported on a weekly or monthly basis or manually if you prefer the hands-on approach.

CRM integrationNaturally, SalesForce isn’t the only CRM solution on the market, which is why we offer HubSpot and Zapier integration, as well as custom integrations through our APIs.

Data-rich solution

All it takes to move the needle from good to great on a company’s meter is the right tool. With proper implementation, a strong, data-rich system will get you to the top of the summit and achieve the level up you feel is just within your grasp. For sales reps, enriching their CRM with technology usage data opens new opportunities to follow up on new leads and maximize their potential for a sale. Access to real-time sales data is extremely valuable and that’s exactly what we at SimilarTech deliver through our Sales Insights Platform: we monitor the worldwide web and mobile web in real time with advanced big data analysis algorithms to provide powerful data that you’ll have no trouble translating to high-quality leads and integrating to your existing workflows. Easy peasy.

At the beginning of this post, we asked you a question. Allow us to rephrase it: do you have the tools to get your business to the next level? You do now.