SimilarTech Blog

The official blog of SimilarTech, the prospecting and lead generation platform based on business intelligence data and websites' technology stack profiling.

Keren Rosenfeld

Keren Rosenfeld

5 ways data can boost your marketing strategy

Ever since big data really took off, savvy B2B marketers took notice and became leaders in data-driven marketing, improving every aspect from how...

SimilarTech Presents: Rising Tech Stars

The world of technology has its share of comets, supernovas and meteors, but the eye of the public is still mostly drawn to the rising stars in...

Data-driven tactics for your next email campaign

We know, email is old tech (no surprise there) but it still plays a significant role in any marketing strategy. Here’s why: an email campaign is...

How to support your marketing goals with data enrichment

Managing a team of marketers means you have a huge responsibility. You have to make sure the company’s business goals are met by generating leads,...

Market segmentation - what you need to know

Market segmentation is your first and foremost step that unlocks the door to satisfying customer needs in a profitable manner. It’s a critical...

How leveraging data can boost your outbound sales

In the B2B world, data is more important now than ever before. Companies are increasingly collecting and storing more of it each day, and for good...

Smarketing done right: how to align your sales and marketing goals

Aligning your sales and marketing stars is a hot topic on the Internet, and for good reason. There’s even a special name for it - smarketing...

Creating the sales presentation of your dreams: all you need to know

Sales presentations can be the tipping point that determines if your potential customer will make a purchase from you or your competition. But...

How to improve global sales in your competitive landscape

While the majority of businesses are usually strong in their “home” markets, where the sense of familiarity is deeply ingrained in their...

Here's how to nail your prospect research

Proper prospect research can make all the difference between a deal going through or falling short. When the time comes to identify potential...

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