1. You have to stake out your territory

First things first, you need to know who you are targeting. It's a numbers game, filling your pipeline with the right leads based on category, geography, and web traffic is essential to starting a conversation. Place yourself where you’re likely to find the right lead, or date- if you’re in a biker bar and don’t own a bike, you’re going home alone.

2. Scoping out the situation is a must

Once you’ve prospected, you have to identify the decision maker. If he or she is out of your league, they probably won’t give you the time of day. So make your selection carefully so you can find your match.

3. It’s crucial to nail the opening line

When you make your move, you don’t want to be ignored or be outright rejected without being given a real chance. So nailing the right opening line is key. With a subject line that gets your target to open your email and pay attention, you can start a real conversation.

4. You’ve got to find that spark

So you’ve identified the decision maker, even managed to get their attention, now what? You need to that spark, something that will focus attention on YOU. You’ve got to listen, learn, and provide value so you stand out against everyone else. Just like you have to stand out from every other potential suitor in the bar, keeping the conversation going is what will get you to the demo.

5. Landing the date

You’ve wooed, you sparked, but have you closed the deal? Is your decision maker willing to commit to a date where you can demonstrate what you’re really worth? Chances are, if you’ve stood out from the crowd, listened well enough, and turned on the charm, you’ll land the date.