SimilarTech Blog

The official blog of SimilarTech, the prospecting and lead generation platform based on business intelligence data and websites' technology stack profiling.

How to support your marketing goals with data enrichment

Managing a team of marketers means you have a huge responsibility. You have to make sure the company’s business goals are met by generating leads,...

Market segmentation - what you need to know

Market segmentation is your first and foremost step that unlocks the door to satisfying customer needs in a profitable manner. It’s a critical...

How leveraging data can boost your outbound sales

In the B2B world, data is more important now than ever before. Companies are increasingly collecting and storing more of it each day, and for good...

Smarketing done right: how to align your sales and marketing goals

Aligning your sales and marketing stars is a hot topic on the Internet, and for good reason. There’s even a special name for it - smarketing...

Creating the sales presentation of your dreams: all you need to know

Sales presentations can be the tipping point that determines if your potential customer will make a purchase from you or your competition. But...

How to improve global sales in your competitive landscape

While the majority of businesses are usually strong in their “home” markets, where the sense of familiarity is deeply ingrained in their...

Here's how to nail your prospect research

Proper prospect research can make all the difference between a deal going through or falling short. When the time comes to identify potential...

Key data mining techniques for better sales insights

Whether it’s shaping the decision-making process, reducing customer churn, or providing seamless customer service and experience, data drives...

5 ways to boost your outbound sales strategy

To the uninitiated, outbound sales may look an uphill battle, especially when one’s mindset is shaped by stereotypical portrayals of cold calling....

Big data ROI: How to measure data revenue and success

When you invest in a technology, you want to know what the return on investment will be. Big data is no different, except for the fact that...

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